Their idea? Call fish "sea kittens." They are using the fact that everyone loves kittens and no one could possibly eat one (except Koreans of course). I applaud their effort to try and capitalize on the cuteness of the kitten, but let's face it - a rose would smell as sweet by any other name, and a fish would taste as delicious (especially to a real cat) by any other name.
Before you vegans get all up
Anyway, i made myself a sea kitten. a ramones sea kitten:

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